Injustice Is An Unfair Treatment - 1209 Words

What are some examples of injustice in America? Before you start to answer that question, consider what the word injustice means. Injustice is like a plague. If one person doesn’t speak up about unfair treatment, they are allowing injustice to infect everyone. The Webster dictionary definition states, â€Å"Injustice is an unfair treatment or situation in which the rights of a person or a group of people are ignored (Merriam-Webster).† There are various examples of injustice in the Criminal Justice System, the occupation field, and the education system that negatively impact the citizens in America. To begin with, the Criminal Justice System is meant to protect citizens and enforce the laws of the United States of America. However, the Criminal Justice System continues to be flawed in the areas of protecting innocent citizens and stereotyping individuals with diverse backgrounds. How is it fair that African-Americans get more time in prison than Caucasians? How is it fa ir that innocent people accidently get sentenced to go to jail? How is it fair that if you’re a Muslim you are automatically seen as a terrorist? How is it fair that an unarmed African-American male gets bullets fired into his body for doing nothing at all? It is unjustifiable that the Criminal Justice System has failed these individuals. African-Americans get more time in prison for carrying out the same crime as Caucasians. It is as if the judges doing the sentencing are bias towards Caucasians. There areShow MoreRelatedInjustice Is An Unfair Treatment1212 Words   |  5 PagesInjustice in America What are some examples of injustice in America? Before you start to answer that question, consider what the word injustice means. Injustice is like a plague. If one person doesn’t speak up about unfair treatment, they are allowing injustice to infect everyone. The Webster dictionary definition states, â€Å"Injustice is an unfair treatment or situation in which the rights of a person or a group of people are ignored (Merriam-Webster).† There are various examples of injustice in theRead More`` The Jungle `` : Social Injustice And Unfair Treatment Of The Working Class1128 Words   |  5 PagesCarnegie, though, didn’t necessarily approve of the wealth distribution and was aware there was an issue. However, others didn’t feel exactly the same. Upton Sinclair shows this in the novel, The Jungle. The novel highlights the social injustice and unfair treatment of the working class in the nineteenth century. Although a work of fiction, the novel brings to light t rue occurrences from heavily populated cities during this time period. In several instances, the novel details how the quickly risingRead MoreInjustice in Work Place1051 Words   |  5 PagesInjustice in Workplace and its Impact on Organizations Justice is the wide concept that could be seen or not in many aspects of life, in courts, in countries, between families, or even at workplace or many others. From a business point of view, in which justice might be at any type of private or governmental organizations, employees might face different kinds of unfair treatment based on different reasons. According to Duan, Lam, Chen, and Zhong this is part of what is known as the â€Å" LeadershipRead MoreThe Importance Of Justice In Act 2, Scene 4 Of Henry VIII1120 Words   |  5 Pagesthe simple, holy, and dutiful wife, subjected to the injustice and corruption of the royal court at the hands of the Cardinals Wolsey and Campeius and the King. With this, the nature of the corrupt court is shown, as well as the retaliation of Katherine, the simple woman, in the face of injustice. Through this, Shakespeare gives us a better understanding of the nature and emergence of justice in the play and the reactions of the people to injustice a cted upon them. At the beginning of the scene, allRead MoreTo Kill A Mockingbird Southern Injustice Analysis853 Words   |  4 Pages Southern Injustice James J. Corbett once wisely stated, â€Å"Individuals can resist injustice, but only a community can do justice†. This quote paints a clear picture of how sometimes individuals, such as Atticus, can stand up for what’s right, yet the entire community must invest in justice in order to advance in this area. Striving for truth and justice in their own lives, all citizens must make an investment in seeing that justice also oversees everything happening in the community. Sadly, inRead MoreAct 2 Scene 4 Of Henry Viii1238 Words   |  5 Pageswife, subjected to the injustice and corruption of the royal court at the hands of the Cardinals Wolsey and Campeius and the King. With this, the nature of the corrupt court is shown, as well as the retaliation of Katherine, the simple woman, in the face of injustice. Through this, Shakespeare gives us a better understanding of the nature and emergence of justice on Cardinal Wolsey for his scheming and mistreatment of others in the pla y and the reactions of the people to injustice acted upon them. Read MoreThe Theme of Injustice Depicted in Harper Lee’s To Kill a Mockingbird1199 Words   |  5 PagesIn Harper Lee’s To Kill a Mockingbird, injustice is a main theme that is reflected towards many characters. To Kill a Mockingbird, is a novel written by Harper Lee and published in the nineteen-sixties. Many characters in the story are treated unfairly in society due to racial or prejudicial attitudes. Overall these characters are innocent victims of injustice. Atticus, Boo Radley, and Tom Robinson are considered to be mockingbirds in the novel. A mockingbird was defined as a bird that did nothingRead MoreEssay On Social Injustice1495 Words   |  6 Pagesabout social justice and maximize on social injustice as a whole. Social injustice in the court system with fathers seeking additional parenting time with their child(ren) and reduction in child support expenses has increased in the past couple of years. These are fathers who have been treated unfairly due to thei r status as a father. Social injustice is as complex as it sounds, Chung and Bemak (2011) expressed that social injustice is unfair treatment or inequities that have resulted from racismRead MoreWhat Does Human Justice And Injustice Look Like?1318 Words   |  6 PagesBefore answering the question of â€Å"What does human justice and injustice look like?†, we ought to firstly define the two words. First we give an informal, contemporary definition of the words. The word justice can be defined as being treated with fairness or fair behavior, the word justice is also commonly linked with peace and good. On the other hand, the word injustice can be defined as the opposite of justice and absence of fairness and justice. Theses two words are commonly linked and correspondsRead MoreAffirmative Action And Its Effects On Affirmative1263 Words   |  6 Pagesgives an unnecessary advantage to minorities in America. In a 2009 Pew Poll, â€Å"58% of African Americans agree† and only â€Å"22% whites agree† that there should be â€Å"preferential treatment to improve the position of blacks and other minorities† (Public Backs Affirmative Action†). Today affirmative action and other racial injustices tend to be in the spotlight quite often, such as in â€Å"Fisher v University of Texas at Austin† case which highlighted that many highly qualified white prospective students are

Help Seeking Behavior Health And Social Care Essay Free Essays

string(78) " group from Shahpur block and 2nd one from non rubeolas Nagrota Bagwan block\." Two reported eruptions of rubeolas in extremely immunized hilly countries were investigated under two bomber centres, viz. , Sailli and Sarah. In Sailli, the entire figure of instances were 51 with overall attack rate-6 % ; ( Sex Specific AR-male 12 % while female 7 % ) 4 ; and in Sarah there were 18 instances in all with overall onslaught rate as 4. We will write a custom essay sample on Help Seeking Behavior Health And Social Care Essay or any similar topic only for you Order Now 2 % ; ( Sex specific AR-male 6.94 % and the female 7.2 % ) 5. All the instance patients belonged to 5 old ages plus age group ( Range being 5 old ages to 17 old ages ) during the period from September to November, 2006. The last reported eruption of rubeolas in the block was 8-9 old ages ago. During the same period no such eruptions were reported from any other blocks within the territory. Hence, a survey was undertaken with the aims ; ( 1 ) To depict the aid seeking behaviour of female parents of kids with and without rubeolas and the factors associated with it and ( 2 ) To urge appropriate remedial steps to forestall and command farther eruptions. MATERIALS AND METHODS: For this survey an in-depth reappraisal of the literature on the aid seeking behaviour of female parents and subsequent factors associated with rubeolas eruptions enabled choice of specific issues/factors. Many factors are reported to be associated with rubeolas such as geographically hard hilly countries, hapless socio-economic strata with unemployment ; marginalized subdivisions like scheduled castes/tribes ; illiteracy, overcrowding, beneficiary related issues like aid seeking behaviour of female parents ; community/mothers ‘ beliefs and barriers of people seeking health/help from the local chelllas/quacks/village elders/relatives/ neighbours/ /friends6. ( A ) Study design: A comparative survey. ( B ) Study period: 14th Nov. , to 14th Feb. , 2008. ( C ) Study country: Sub centres Sailli and Sarah, Shahpur block ( Measles outbreak Exposed ) and sub centres Mallan and Samloti of Nagrota Bagwan ( Measles not exposed ) block of territory Kangra which are more or less likewise placed. ( D ) Study population: Community members for Focus Group Discussions and female parents of kids ( from 5 old ages to 17 old ages ) with and without rubeolas of bomber centres Sailli and Sarah, Shahpur block ( Exposed ) and sub Centres Mallan and Samloti of Nagrota Bagwan comparative ( Non exposed ) block of territory Kangra. ( Tocopherol ) Sample size: Community members for 4 Focus Group Discussions ( FGD ) with ( two FGDs-one male and 2nd female ) for instances. One FGD consists of 20 males and likewise, 2nd one with 20 females individually under Shahpur block and equal Numberss of FGDs for comparing under Nagrota Bagwan block ; and all female parents of entire 69 instance patients of two eruptions in the Shahpur block with exposure to rubeolas ( 5 old ages to 17 old ages with average 9 old ages ) in survey country with equal number-age and sex matched in comparative Nagrota Bagwan block were taken while the population features were the same. ( F ) Operational definitions of Measless: WHO definition: We defined a instance as the happening of febrility with roseola with or without cough ; rhinitis and pinkeye in a occupant of the small towns under bomber Centres Sailli and Sarah of Shahpur block ( Kangra ) between 1st September to 30th November 2006. ( G ) Data aggregation technique and tools: Study squad: Beneficiary related issues: We carried out an appraisal of aid seeking behaviour of female parents of instances and female parents of age and sex matched controls in comparative block utilizing Focus Group Discussions ( FGDs ) and in-depth interviews of all female parents of entire 69 instance patients with exposure to rubeolas in survey and comparative blocks. For this exercising, we constituted two squads of wellness workers. In each squad, there were six wellness workers ; three males and three females and they were supervised by two male wellness supervisors. The whole squad was trained and supervised by two senior medical officers. This procedure was carried out by interviews utilizing check list of inquiries and interview agenda utilizing qualitative standardised questionnaire. We besides compared the responses for four FGDs and in-depth qualitative interviews of all female parents of entire 69 instance patients of two eruptions in survey Shahpur and comparative Nagrota Bagwan blocks. We sought and obtained clearance from ethical commission from National Institute of Epidemiology, Chennai. We analyzed the informations by MS-excel sheet, Stat calc and utilizing Epi info version 3.3.2. Consequence: Brief description of both countries: Topographically and demographically, both blocks are more or less likewise placed. Both the survey blocks are hilly situated at the height of 2600 pess to 2900 pess above the sea degree. Population features of both blocks are more or less same. 25-30 % of SC/ST and 4-5 % of ST with 30 % of OBC classs and remainder others constitute the caste constellation. In instance block, we have 36 bomber centres, 5 primary wellness centres, one community wellness Centre with 90 % of the adult male power in place while in comparative block, 38 bomber Centres, 5 primary wellness Centres and two community wellness Centres with 95 % of human resource in place. Beneficiaries related issues: Distribution of baseline features in the survey group: Age: The average age of the instance and comparative groups kids was 9 old ages while mean was 9.6 and the manner was 6 ( scope being 5-17years ) , as the survey was matched for age and sex merely. So, out of 69 instances, 35 ( 51 % ) instance group and comparative group were ?9 old ages and 34 ( 49 % ) kids were A ; gt ; 9years of age. Sexual activity: The proportion of the males in instances and controls were high 43 ( 62.3 % ) while those of the females were 26 ( 37.7 % ) . Religion: All instance and comparative groups were belonging to Hindu faith. Type of household: Merely 45 instances ( 65.2 % ) and 49 ( 71.0 % ) were holding the atomic households. The cultural epidemiology and aid seeking behaviour of female parents of kids in Shahpur and Nagrota Bagwan blocks were assessed with ( I ) Focus Group Discussions and ( two ) for in-depth qualitative interviews, we recruited all 69 female parents for entire instance patients and equal Numberss in 1st comparative group from Shahpur block and 2nd one from non rubeolas Nagrota Bagwan block. You read "Help Seeking Behavior Health And Social Care Essay" in category "Essay examples" They were exposed to the selected variables for cognizing socio-economic position ; the community every bit good as the personal beliefs/barriers of the female parents of the affected and non affected countries coupled with cognition, attitude and pattern ; clip and distance from wellness attention installation ; attitude towards the heath system variables etc. In the Shahpur/Nagrota Bagwan blocks, 20 females and 20 males from the different nearby small towns participated in each block. The educational degrees of the females participants in Shahpur/Nagrota Bagwan blocks varied from nonreaders ( 24/8 in figure ) ; 5th criterion ( 10/6 ) ; Middle criterion ( 4/10 ) Matric criterion ( 2/16 ) while those of the males participants fluctuated from nonreaders ( 14/6 in figure ) ; 5th criterion ( 16/12 ) ; Middle criterion ( 2/10 ) ; Matric criterion ( 6/10 ) to Graduate ( 2/2 ) . In Shahpur block, the two groups of the participants had a sum of 43 ( 40 three ) kids, out of which 15 have suffered from rubeolas. All the kids were immunized against rubeolas. In Nagrota Bagwan block, the two groups of the participants had a sum of 36 ( 30 six ) kids, out of which six have suffered from rubeolas. All the kids were immunized against rubeolas. From the above noted four FGDs ( 40 males and 40 females ) and in-depth qualitative interviews, ( 69 female pare nts of instance block and 69 female parents of comparative block ) , we concluded the undermentioned critical points from all the respondents of both blocks. In Shahpur and Nagrota Bagwan blocks, rubeolas is locally known as Dharrssali largely, ( 80 % ) followed by less known as Chhotti mata ( 15 % ) and the least as Bodri ( 5 % ) . For bodily experience of rubeolas, 95 % respondents in Shahpur block have the personal experience in over 5 old ages of age but 25 % respondents in Nagrota Bagwan block do non hold the bodily experience of rubeolas outbreak in the country. All rubeolas related information has been largely heard or got from other beginnings. On aetiologic standing, 68 % respondents under Shahpur block property rubeolas to the expletive of goddess-Mata Ka vardaan hei and hence no flight path while the 55 % respondents in Nagrota Bagwan block grade contagion-chhoot is the causative factor. For wellness ( aid ) seeking behaviour of female parents, bulk ( 68 % ) of the respondents under Shahpur block spell by the established community belief and barrier that the free traditional intervention by faith therapists who recites mantras and Vannan shrubs motion on the organic structure and face of the instance patient for three to five yearss ; followed by 12 % by small town elders/neighbors/friends/relatives and in conclusion, if needed, confer withing physicians in the nearby wellness attention installations. 85 % of the people of the instance country go for the traditional therapists. The cost of intervention scopes from nil to Rs.350/- for Shahpur block whereas that of Nagrota Bagwan block, it is Rs. 200/- to Rs. 1200/- merely. 59 % of the respondents in Nagrota Bagwan block prefer modern system of intervention. For the inoculation of the kids, they have to go as long hilly distance as over 6-10 kilometers on pes devouring 3/4th hr to 2 and ? hr for nearest available wellness attention installation with long waiting clip in uncertainness. For the first aid when their kid falls badly, as per their community/mothers ‘ beliefs, Shahpur block chiefly goes for faith therapists but the minority educated females ( 18 % ) from immature coevals insist for allopathic intervention while Nagrota Bagwan block respondents ( 65 % ) opts for authorities wellness attention installations but the minority older coevals ( 14 % ) still advocates for religion healing. Nutritional attention to the Dharrssali ( Measles ) afflicted kid is given in the signifier of restricted diet, Saunfi Banaksha, illaychi, decoction made of Gur ( Local autochthonal intervention expression ) . Seul ( Heat emancipating comestible ) should be given in copiousness and smoke Sarson ( Mustard seeds ) is blown under the fingerstall of the patient and the fried points be avoided. As a follow up patterns in the station recovery stage from unwellness, 58 % respondents from Shahpur block invoke the approvals of the goddess Sheetla. 69 % respondents acknowledge the visit of the local wellness worker one time in a month while in Nagrota Bagwan block, 74 % female parents confirms the frequence of visit of worker as twice in a month. For immunisation, 85 % respondents in instance block and 90 % in 2nd block go for inoculation in their several bomber Centres at the age of nine months to one twelvemonth. It is 100 % female parents all the manner who take kids to the Centre for inoculation. Protective value of vitamin A supplementation has been emphasized by 45 % respondents from Nagrota Bagwan block. 94 % of the respondents for instance block have indicated their pick Centre for immunisation and wellness seeking patterns for the common complaints in the center of small town which should be easy accessible with regular handiness of the worker at bomber Centre Sailli. Discussion: Our survey consequences need to be interpreted in context of the major factor, viz. donees ‘ related issues. The consequences of FGDs in two countries suggest difference in two countries with regard to knowledge sing cause of rubeolas, aid seeking behaviour, intervention and follow-up patterns. Illiteracy and cognition are complimentary. Added with beliefs and barriers in the present survey, many important factors like geographically hard hilly countries, nonreader female parents, marginalized subdivisions like scheduled castes/tribes ; poorness etc are more inclined towards traditional unscientific lines in footings of cause and consequence. Measles is locally known as Dharrssali. Shahpur block hypothesize the generation of rubeolas as expletive of goddess despite high immunisation coverage in the countries. Mahapatro M et Al observed that bhattara tribal adult females believe that rubeolas ( gundi ) and varicella ( maa ) occur due to the wrath of the Goddess ( thakurani ) on the patient, they visit the ‘desari ‘ instead than a medical practitioner7. More crowded instances of rubeolas are at that place due to their individual roomed adjustment and poorness in instance block. For the first aid when their kid falls badly, as per their community /mothers beliefs, Shahpur block chiefly goes for free of cost religion therapists. A good ball of female parents of the instance country go for the traditional intervention merely because of poorness and illiteracy in the country coupled with stiff personal and community beliefs The other grounds may be ill-mannered behaviour of wellness suppliers with hard handiness and handiness of the wellness suppliers with long waiting clip in uncertainness. The cost of intervention is non easy low-cost for Shahpur block. Jagrati V et Al observed that besides economic barriers, the other 1s are hapless agencies of transit and long distances8. Nutritional attention to the Dharrssali afflicted kid is given in the sign ifier of restricted diet, Saunfi Banaksha, illaychi, decoction made of Gur. Seul ( Heat emancipating comestible ) should be given in copiousness and smoke Sarson ( Mustard seeds ) is blown under the fingerstall of the patient which eases rubeolas roseola to break out shortly. Avoid the fried points. Restricted nutrient with Seul rich diet during rubeolas was more operable in instance block. Belief barriers like nutrient and fruit turning away farther enhances vitamin A lack. The badness and continuance of unwellness were less in Shahpur instance block with vitamin A supplementation. Vitamin A supplementation has the protective function in cut downing the morbidity and mortality during the rubeolas outbreaks9. Mayfong Mayxay et Al recorded that the proportion of parents who practiced nutrient turning away behaviour was higher in the group with measles10 which agree with our survey consequences. The community ailment beliefs are more powerful in instance block like bulks of respondent s in Shahpur block believe that rubeolas has to look one time in life clip owing to the approvals of Sheetla mata-the culprit of the unwellness. As a follow up patterns in the station recovery stage from unwellness, so they invoke the approvals of the goddess Sheetla. On the other manus, population in Nagrota Bagwan block were cognizant of rubeolas as a disease caused by close contact with septic individual, resorted to intervention and followup by qualified physicians at healthcare installation. Mothers in comparative block country had better entree to healthcare installations as compared to instance country. From in deepness interviews it was apparent that though socio-cultural and economic factors were more favourable among comparative group female parents as compared to instance respondents. The surveies by Ratho RK11 et Al, VK Desai et al12, Murray M and Rasmussen Z13, Jagvir Singh et al14, R. F. Grais et al15 and Munesh SK et al16 support our observations. Restrictions: Recall prejudice could hold occurred with regard to remembrance of immunisation of the kids of the both survey countries. However, the prejudice could use to both survey countries. So the prejudice would be non derived function. Decision: -Majorities of the female parents with or without rubeolas in the hills seek traditional first aid ( such as intervention seeking and follow-up patterns of female parents ) during unwellness to quacks/chelas/faith therapists on history of hapless socio-cultural, economic factors ; myths and misconceptions ; malformed beliefs and barriers. -Distant and hard entree to healthcare installation in geographically tough countries is besides one of precipitating factors. Recommendations: Aggressive Information, Education and Communication ( IEC ) activities should be addressed towards modifying the aid seeking behaviour of female parents in the territory, particularly in the rubeolas affected countries. It has to be targeted and boosted for economic and societal behavioural alteration instead than informing the community. The duty has to be shared both by wellness suppliers, wellness searchers and community. Access to wellness attention installation needs to be improved through proviso of nomadic services on a regular basis in the distant countries. How to cite Help Seeking Behavior Health And Social Care Essay, Essay examples

How Overpopulation Causes Social Problems. Essay Example For Students

How Overpopulation Causes Social Problems. Essay How Overpopulation Causes Social Problems Introduction The purpose of this paper is to demonstrate How Overpopulation Causes Social Problems. Essay To do so you must take many things into consideration, such as different views of racial problems and conflicting definitions of a social problem. Social problems can be defined in many different ways. They effect everyone and some of us encounter problems everyday as a result of our race, religion, gender, or low income. Others experience problems from technological change or declining neighborhoods, others are affected directly by crime and violence in their own neighborhood, and sometimes definitions of social problems are changed by society because of changes around you. Finally in order to achieve the purpose of this which is to examine and discuss different issues and situations that cause social problems such as poverty. Overpopulation and social problems go hand and hand in todays society and there are many reasons and factors as to why these problems exist. Factors that lead to overpopulation that causes social problems are the increase in the number of single mothers in poor neighborhoods opposed to the decline in birth rates in the more efficient parts of the country, how the death rate is at a steady decline because of medical advances in rich and poor countries, the effects immigrants have on an environment and the population growth that occurs, the influence parents leave on children, and what is being done to help prevent the spread of AIDS because this is a deadly disease which is lowering our population but causing many social problems. Elements of a Social Problem There are also elements that make up a social problem. One of these elements is that they cause physical or mental damage to individuals or society (Carter p16) which means that sometimes people may permanently suffer before any action is taken to solve the problem because everybody thought it was not that big of a deal until sometimes permanent or short term damage has occurred. Another element is they offend the values or standards of some powerful segment of society (Carter p16) which means no matter what you do someone will always take offense against your actions because everyone has different views and values and what is important to some may not be to others. Another element is that they persist for an extended period of time(Carter p16) and everyone can picture that being true because as you solve one problem another always arises. The last element of a social problem is generating competing proposed solutions because of varying evaluations from groups in different social positions within a society, which delays reaching consensus on how to attack the problem (Carter P16). This is caused because there are many different social groups that have different ideas and solutions to the problems we may face. Sociological Perspectives on Social Problems There are also different sociological perspectives on social problems such as the functionalist, conflict, interactionist, feminist, and the postmodernist orientations. The functionalist view on social problems focuses on the social structures that hold a society together over time and they also see sociology as the science of social order. The second conflict orientation sees most social problems as arising from disorganization due to group differences. Another view is the interactionist orientation, which concentrates on how people perceive and define the events that influence their lives. The feminist orientation gives women a voice in a world that has been dominated by male-oriented perspectives in the past. The last and final one is the postmodernist orientation which, is an emerging and still controversial approach to studying society. Postmodernist insist that the change is so great that a more complex and far less hopeful world has supplanted the modern one we thought we lied in. The Effect of AIDS and Birth Rates are falling but Population is not. Aids is a deadly disease which is hurting a large amount of our population but at the same time it is causing many conflicts and social problems within our society. The Evolution of Espionage in America Essay Widdison and .

Tivo Marketing Case Analysis (Hbs) Essay Example For Students

Tivo Marketing Case Analysis (Hbs) Essay TiVo Marketing Executive Summary The disappointing sales performance during the Christmas 1999 season ended up being a priceless lesson for TiVo’s marketing team: it was the catalyst that created the need for a TiVo’s new communications strategy. However, defining this new marketing campaign was challenging, especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign is to select a positioning strategy that will speed up the adoption of TiVo among consumers. The marketing team has three options on how to position TiVo: 1) as an enhanced digital video recorder, 2) as a product that gives viewers the ability to create their own television network, 3) or as a super VCR. I recommend that they position TiVo as the super VCR that gives users a unique TV experience. Analysis TiVo’s potential goes beyond the introduction of an innovative electronics product; it has the power to change the habit of how Americans watch television. We will write a custom essay on Tivo Marketing Case Analysis (Hbs) specifically for you for only $16.38 $13.9/page Order now So far TiVo’s penetration has been extremely limited, many consumers are not aware of its existence, and at the point-of-sale, the salespeople are encountering difficulties in explaining the benefits of the product. Moreover, TiVo represented a totally new innovative product that targeted the enhancement of television viewing, which was clearly not on anyone’s priority list. To communicate TiVo’s advantages, the marketing team has considered using different advertising sources for different purposes. However, this approach eliminates the possibility of communicating a consistent message across all potential buyers. Without a consistent message, consumers will be confused of what TiVo truly represents. Most consumers are aware of what a VCR is, so positioning TiVo as the super VCR would make it easier for consumers to associate it with a familiar product and its functions. If the message behind TiVo focuses on providing users with the ultimate television experience, consumers are likely to be curious about what this super VCR is all about. It indirectly encourages consumers to try this state-of-the-arte innovation. The drawback of positioning TiVo as an enhanced digital video recorder is that consumers can view it as an extremely high technological innovation, not suitable for a typical household, but apt for technologically savvy consumers. Digital recorders are a relatively new innovation, with a limited awareness and familiarity among consumers. It narrows TiVo’s ability to reach a wider range of consumers. Positioning TiVo as a product that allows any user to program his or her own TV network not only focuses on one of the many features of TiVo, but the idea behind it is too abstract. TiVo’s relative advantage is high, as its innovation is significantly better than the products it is replacing, specially the regular VCR. Before TiVo, the average household spent more than 7 hours watching TV. TiVo’s intent is to make television viewing a lot more enjoyable, making it a totally new experience. Thus, its functionality is highly compatible with the existing consumer behavior. However, due to the many benefits the product offers, many consumers have difficulty understanding all the benefits of the product. Some users even had trouble using the system, which is not very easy to use; therefore its complexity is high. The trialability of TiVo is low, since the product can be experimented most of the time either in retail stores through a demonstration or through the online demo available at TiVo’s website. TiVo’s observability is currently low, since many consumers have a lack of awareness of its existence. Finally, the risk involved with TiVo’s launching is high, as there is an important amount of capital committed to the success of the project. TiVo’s proposed positioning as the super VCR can be analyzed with the Marketing Mix analysis. Product. .u8b134952e76d40a103b4d647180bfc13 , .u8b134952e76d40a103b4d647180bfc13 .postImageUrl , .u8b134952e76d40a103b4d647180bfc13 .centered-text-area { min-height: 80px; position: relative; } .u8b134952e76d40a103b4d647180bfc13 , .u8b134952e76d40a103b4d647180bfc13:hover , .u8b134952e76d40a103b4d647180bfc13:visited , .u8b134952e76d40a103b4d647180bfc13:active { border:0!important; } .u8b134952e76d40a103b4d647180bfc13 .clearfix:after { content: ""; display: table; clear: both; } .u8b134952e76d40a103b4d647180bfc13 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8b134952e76d40a103b4d647180bfc13:active , .u8b134952e76d40a103b4d647180bfc13:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8b134952e76d40a103b4d647180bfc13 .centered-text-area { width: 100%; position: relative ; } .u8b134952e76d40a103b4d647180bfc13 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8b134952e76d40a103b4d647180bfc13 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8b134952e76d40a103b4d647180bfc13 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8b134952e76d40a103b4d647180bfc13:hover .ctaButton { background-color: #34495E!important; } .u8b134952e76d40a103b4d647180bfc13 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8b134952e76d40a103b4d647180bfc13 .u8b134952e76d40a103b4d647180bfc13-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8b134952e76d40a103b4d647180bfc13:after { content: ""; display: block; clear: both; } READ: Body Parts EssayTiVo, the super VCR, is the first digital video recorder that empowers television viewers to create their own personal television network. Viewers can pause live television to attend interruptions such as phone calls or unexpected visits. It gives viewers the freedom to watch whichever program they want, whenever they want. With TiVo’s capacity to store up to 30 hours of recorded television, users reduce the hassle of using videotapes to record television programs. Users virtually eliminate the possibility of missing their favorite shows, since they can set-up TiVo to record them. With these aforementioned features, TiVo will revolutionize the way Americans view television. Price. The current price of $999 for the 30-hour TiVo box is extremely high. It can easily discourage any early adopter or a TV addict. Hence, the marketing team should reduce the price to $399, even lower if financially viable. The more attractive the ticket (i. e. TiVo Box) for the ultimate TV experience, the easier consumers will be lured in. The service fee structure seems at a very reasonable price, it requires no major price adjustments. Place. Electronic retail stores, such as Best Buy, Circuit City, and Sears serve as the best channels to sell the product. It is imperative that the marketing team develops a training program for the sales force of those retail outlets. Many consumers will have their first TiVo experience in a retail store; hence, the salespeople must be prepared to demonstrate the benefits of TiVo in a flawless way. The internet should be used as another channel to sell the product, especially the TiVo website, where it must have a friendly-user demo, so customers can interact with TiVo. Promotion. Consistency is the key to launch a successful communication strategy across the different media sources. The marketing team should focus on attractive ways to create the need and dependency of TiVo. Offering a 30-day free trial for the TiVo recorder and service is an excellent way to allow consumers to fully experience TiVo’s benefits. Presenting testimonials of TiVo users about their positive experiences with the product stimulates the curiosity among consumers who want to know what the super VCR really does. Recommendation Positioning the TiVo as the super VCR that provides the ultimate TV experience will speed up the adoption of this innovative product. This theme stimulates a very particular interest among those who consider watching television as a means of entertainment. Moreover, delivering this message builds on TiVo’s brand identity, which can be associated with the innovative super VCR that changed an old-fashioned lifestyle. TiVo is more than the first digital video recorder that gave consumers the opportunity to develop their own personal television network; it is the super VCR that is making the habit of watching TV as the ultimate experience.